An Evening for Art Lovers, Graham Gallery, Hastings Ne.
In my last post I listed a few of the things a solo-preneur must handle. Creator, bookkeeper and marketer come to mind. I'm adding videographer to the list.
My pal, Canadian artist Mavis Penney, and I were discussing the many aspects of what it means to be an artist. Among them is the dreaded M word. At least in my world it's dreaded.
Marketing brings to mind balding used car salesmen in polyester pants and plaid shirts screaming deals from the boob tube. I imagine a late-night infomercial, touting the virtues of a little plastic thingy I can't live without, which will cost less if I buy them by the gross. Then there's shipping and handling...
Mavis reminded me that authentic, honest marketing, the kind coach Molly Gordon supports, is really no different than having a conversation. No shouting. No pointing. No free shipping if you order now.
I don't have a storefront, or even a late-night infomercial at my disposal. I do have a video camera. And a blank wall. A tripod for the camera. A website. I even wrote a script so that I wouldn't have to pause and stammer while trying to remember that terrific ... whatever it was I was going to say.
Thirty or so takes into the project my voice is shot and so is my camera battery. I'm beginning to think that maybe this wasn't such a good idea. I feel like a complete idiot chatting away to myself in front of this unblinking eye. I feel even worse watching myself.
So this week I'll practice some more, refine my presentation and post it on my website. I'll share a conversation with my viewers about my One Square Mile project, how I start, what I've learned from limiting myself to a single tract of land. It'll be available to my newsletter readers only. Kind of a special gift to them. If you're interested, sign up here.
I'll squeeze it in between painting sessions, because after all, I am a painter.
When all is said and done, it's the artwork that speaks the loudest. That and a plaid shirt.