©2011 Patricia Scarborough County Rd 2 5x7 oil on linen covered panel Available at Graham Gallery
Many of you are interested in buying art. As I recall, last week's post was about that very thing. With an abundance of venues, styles and opinions
to guide you, it can be a bit overwhelming.
In the same way that you would educate yourself before
buying a car or a washing machine, it’s a good idea to know what you’re getting
into when buying an art piece for your home. And because I like you, I’m going
to help you out.
Knowing some of the language can make the difference between
leaving a gallery feeling secure in your investment of time and money, or waking
up weeks later feeling doubtful.
Let’s come to terms:
Prints
Too many artists, gallerists, and people in general use this
term incorrectly. And sorry, just
because everyone’s doing it doesn’t make it okay.
©2011 Mavis Penney "Climbing" 3" x 5.5" linocut
The term “print” in the art world refers to a specific kind
of creative work; lithograph, etching, wood-cut or mezzotint. The artist is deeply involved in the actual
creation of these works, which involves cutting, scraping, drawing or scratching
on a special surface and then running through a press once, or multiple times.
A print is numbered and signed by the artist.
The top number indicates the actual number of the print, while the
bottom number indicates the number of total prints made. The notation A/P
indicates an artist’s proof, which is generally deemed more valuable since it
is used by the artist to make changes or to validate the first printing. It is
also generally agreed that the smaller number of total prints gives them more
value than if, say, 50,000 of them were made since the printing process will
degrade the quality of the print microscopically each time it is run through
the press. This is why those prints
closer to 1 are possibly more valuable than those prints numbered higher.
Reproductions
This is where it gets sticky. Many people refer to reproductions as "prints".
I’ve noticed that many galleries and artists are among those mis-using the
term. Whereas a print is considered an original piece of art, a reproduction is
a copy of an original. It’s a subtle,
but major difference. Kind of like the difference between an organic tomato
grown locally, and one of these hothouse vegetables grown in a giant warehouse
under fluorescent lighting. Same thing,
only very different.
In that same vein comes the term “giclee” (zhee-clay, pronounced with your pinkies out). This is simply a French word meaning ink-jet. Giclee printing, developed in the 1980’s,
uses long-lasting inks on high quality paper for fine art reproduction.
Many artists are using giclee printing to reproduce their work for those
collectors who are interested in a low-cost alternative to buying an original
piece.
Regardless of the way in which it was produced, a reproduction
can be run in unlimited numbers, making them considerably less valuable than
many buyers realize.
Reproductions of paintings by Patricia Scarborough. Available in greeting cards by the jillions.
©2011 Patricia Scarborough Fresh Water 5x7 oil available at the Museum of Nebraska Art gift shop. Only one of its kind. Worth every penney.
Archival
This is another term whose meaning has lost its way. Archival means the ability to be archived, or
saved in a special place. When people
use the term in discussing the quality of an art piece, they are talking about
its durability, as in how long one can
expect it to hang on a wall or sit on a pedestal before age or the environment
begin to take its toll and cause changes.
Many works on paper can be affected by the acid
content in the pulp used to make the paper, causing yellowing over time. The
main thing to consider is this: How long, really, do you want this thing to
last? If you’re shelling out a large
chunk of money to pay for an original piece for your living room, you’ll want
to know that in 10, 40 or 80 years your purchase will be as beautiful then as
it is now. If however, you are in the market for
something to match the curtains in a guest room, ask yourself if the expense of
a durable piece of art is necessary, since you’ll probably be changing curtains
in the next decade anyway.
It’s not a huge issue, since the intent is to communicate
quality. The term has become a marketing
tactic used by all but the pure at heart.
Birdbath by Patricia Scarborough 7x9 pen & ink on typing paper . The yellowing was caused by acid in both the cheap paper and mat.
Original
Just like it sounds. You will enjoy texture and quality of color unlike any reproduction no matter how fancy the name. Originals are quite often more affordable that you think. Plus, you, and only you, get to hang it on your wall.
I’m not saying do not buy a print or a reproduction of a 2-d piece of art you love (whether it's on fine linen or typing paper). Absolutely not. I am saying that you should simply be aware of what you are shelling out your hard earned cash for. If you are covering a hole in the wall in an apartment you’ll be leaving when you graduate, go for a less expensive reproduction by all means. If, however, you are looking for something that will make you smile for the next 40 years and will be fought over by your heirs, consider the quality of the materials and the way it was produced.
Buy a Jaguar XJ, or
buy a Ford Pinto; they both have tires and steering. One will get you there,
and one will get you there in style while your neighbors stand by wishing they were you.
©2011 Patricia Scarborough Spring on the Far Bank 5 x 7 oil on linen covered board Available at The Burkholder Project.
